Safeway’s Good Neighbor Deeds

This seems a tad strange.

Safeway

A mother "tells us appreciation of a Safeway grocer’s kindness in seeing her little girl safely though traffic when she is sent alone to
shop."

A Safeway "truckman" changes a tire for a motorist?

This 1935 Sunset Magazine Safeway advertisement is soliciting
letters about "good neighbor" deeds by Safeway employees and offers
cash prizes for writing the letters.

Recalling that the country was in a depression in 1935, and $1.00 of
groceries would have been a big help to a hungry family.  Seems like kind of an unseemly way to generate praise under the circumstances. 

A pound of hamburger meat was only 11cents in 1935.

Sorry, it’s too late to enter, all letters must be postmarked not later than November 20, 1935.

 

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